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FRCH Serves Southern Comfort with Holler & Dash

Will Speros • June 11, 2018

has completed the new fast casual concept in Atlanta’s Westside Ironworks neighborhood. The 3,000-square-foot space pairs  bold graphics and handpainted murals with original architectural details.

“One of the keys to developing the design language for Holler & Dash Atlanta was balancing the traditional aspects of the brand with the industrial attitude of the neighborhood to welcome guests in an inspiring yet relatable place,” says FRCH design director Marty McCauley.

The new location is the sixth in the brand’s portfolio and welcomes diners with elements including repurposed railroad ties and exposed beams framing the entrance. Existing features such as exposed brick walls and concrete flooring serve as nod to the industrial roots of the setting. Custom-stained concrete communal tables accented with multicolored metal stools anchor the space, while a 25-seat outdoor patio offers alfresco dining.

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